Instagram Reels makes use of a content format through which you can make and share 15 second videos on a new dedicated feed as well as Explore tab. Reels is an attempt by Facebook to compete with TikTok’s popularity. This short video format is great especially to connect with Gen-Z.
Although initially launched in Brazil in 2019, Instagram Reels is now available in more than 50 other countries on iOS and Android. Here, users can record up to 15 seconds multi-clips using a variety of creative features that will make content more engaging and increase the possibility of getting more Instagram likes.