In this blog, we’ll cover all that aspiring marketers need to know about using Checkout to make loyal customers out of their Instagram followers.
How does Instagram Checkout work?
Before Instagram rolled out its Checkout feature, it had already given a big boost to brands and influencers by allowing them to create ‘shoppable’ posts. To make posts ‘shoppable’, all those brands and influencers had to do was to add product tags to their posts. Interested Instagram users had to tap on the product tags, which would re-direct them to different eCommerce sites where they could purchase the products.
While these ‘shoppable’ posts did have their advantages, there was one major inconvenience; users had to go out of Instagram to complete their purchases. The idea behind Instagram Checkout was simple; to facilitate shopping within Instagram itself. The feature made its debut back in March 2019, when Insta signed up with 26 world-famous brands (including Nike and Zara) to test it.
The results were successful, which has led to Instagram rolling out the feature for all eligible influencers and businesses in the USA. With more and more businesses taking advantage of Checkout, Instagram is set to go beyond its social media platform status. Soon, it’ll be no less than an eCommerce marketplace.
To use the Instagram Checkout feature, your business has to fulfill certain eligibility requirements:
However, Instagram Checkout is a gamechanger for small businesses, primarily because Insta is still predominantly a social media platform. Irrespective of the niche your business operates in, your posts will get Instagram likes and shares from pages that are actively interested in your products. As a result, your business and its products will always find takers on the platform.
Yes, owning a dedicated business website can have numerous benefits, but several associated costs may add up to be too expensive for small businesses. eCommerce businesses have to shell out money for their domain names, web hosting services, and the shopping cart software as well. Payment gateways that websites use to process transactions have to be paid as well. However, there are no such expenses to worry about when it comes to Instagram Checkout.
Yes, Instagram Checkout is a promising feature that’s bound to get better with time. While there’s no reason why you shouldn’t start using the feature to make it easy for your real Instagram followers to become loyal customers, there are certain limitations you have to work with as well. Let’s take a closer look at them.
Apart from showcasing your products through images, also include a catchy and concise written description, along with a CTA in the form of a hashtag. For example, numerous businesses and influencers use ‘#taptoshop’ to encourage their followers to purchase products.