A strategy for your Instagram Stories can help you control and put into effect several ways of using Instagram Stories to optimize your business reach and growth. Posting between 1 – 7 stories each day has been found to achieve greater story completion rates of over 70% as compared to a greater number of stories. Posting consistently to build relationships with your viewers at the times that they’re most active is necessary to see a rise in the number of your real Instagram followers and get more Instagram likes. Your Instagram Stories strategy should focus on the following areas:
Stories can be used to grab viewers’ attention, get them interested, achieve a sales conversion, and see a growth in the number of loyal customers your business has. Sales conversions can happen through stories in several ways. Even if you haven’t got 10k Instagram followers, product stickers, which are added as tags to particular items in your stories, can help your viewers shop for your products. Color and transparent variations of the product stickers also ensure that it goes well with any aesthetic of your Instagram Stories.
Adding links to your Stories can also be a massive growth driver and serve as a clear Call To Action for viewers to engage in. Whether you make use of text or give verbal instructions, asking viewers to “swipe up” is a great way to encourage conversions. Including “swipe up” motivating GIFs is also a great way to direct your viewers to the link. If you’ve got less than 10k Instagram followers, you can direct their attention to the clickable link in your bio through stories. Putting a countdown sticker in your Stories is also extremely effective if you’re looking to hype up product launches or other upcoming brand events. Viewers can even be encouraged to click on the sticker to stay informed of when the countdown ends.
Instagram Stories Ads are also an extremely effective way to drive business sales and can be targeted to the audience of your choice based on interests, location, demographics, and behavior. They also increase the likelihood of business growth by presenting your brand and its products/services to an already engaged audience.
Using Stories to showcase user-generated content and positive press can also be a great way to put out testimonials for your brand without letting the quality of the video/photo taken by users affect the aesthetic of your Instagram feed. Positive press showcased through Stories can, in turn, capture the interest of another viewer and get them interested in your brand, which could potentially result in a sale, furthering business growth.